Billboards have conventionally been the #1 media outlet of choice for corporate branding. With limited new locations, and steady increase in space cost, advertisers are demanding more out of their branding dollars. LoudMouth Larry believes a good billboard will captivate your potential clients, draw them in and motivate them to act, (while) using the fewest words and most creative imagery possible. It should inspire people to be curious and want to do business with you.
Are people responding to your billboard? If not, Larry's ready to make you famous!
Upwards of 96% of Americans travel in a vehicle each week, either as a passenger or driver and 7 out of 10 of them say they actively look at billboards. Billboards get up to 700,000 impressions each and every month.
How many times have you passed the same billboard on your way to and from work? Studies show that consumers who are exposed repeatedly to the same message have a higher recall of brands, and are therefore more likely to purchase from the brand they saw that month. Repetition and Frequency of message are critical in building credibility in the mind of your ultimate customer and Billboards have been the leader in helping companies develop top-of-mind recall.
So what do you want the whole world to recall about your business?
Anyone can put up a billboard, but it takes a superhero to capture the essence of your business and get people talking.